Jumia’s anniversary deals rival Black Friday

Business Daily Kenya:  Half a million customers logged onto Jumia Kenya platform today in a rush for deals during the company’s fifth anniv...

Business Daily Kenya: 

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Half a million customers logged onto Jumia Kenya platform today in a rush for deals during the company’s fifth anniversary celebrations.

The firm’s online retail experience offers customers up to 80 per cent discounts with more than 70,000 deals on offer including Unga at Sh45 per 2kg packet.

According to the company, the Unga deal sold out in 60 minutes as soon as the site went live at midnight and has since been re-stocked in partnership with Tuskys.

Jumia Public Relations manager Pauline Masese says the traffic witnessed yesterday was double that of Black Friday deals – at the time the largest online sale in Kenya.

We went live on our website at midnight and we are delighted by the explosive response we have received on our platform so far. As of this morning the highest selling product was Unga - Soko Ugali going for Sh45 with more than 2500 items already sold,” she said.

This will culminate to one lucky shopper winning a Renault Kwid by posting a story on social media about what they are upto #NikoMbeleNaJumia.

The post Jumia’s anniversary deals rival Black Friday appeared first on Mediamax Network Limited.

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